I’m a freelance content specialist who helps mental health companies and psychologists create content that actually works.

If you’re short on time, everything feels stretched, and it’s hard to know what to focus on, you’re not alone. You might be putting a lot of effort into content without seeing results. Your systems may be slowing you down. Or you might be creating without a clear strategy to guide your decisions.

I help you get clear on what content actually works for your audience. Together, we build a content strategy that supports your business goals and gives you confidence in what you’re doing.

I also help you bring that strategy to life, creating content that engages and reaches the right people, and building simple systems so you stay consistent, even when motivation dips.

My approach is shaped by 7+ years of experience in startup marketing and an academic background in psychology. It’s given me a deep understanding of human behaviour and the mental health space, and it shapes how I think about strategy, content, and impact.

If you’re curious about working together, drop me a message. Or explore my services.

  • “Lucy is the content writer of dreams. She has helped us find our voice and message and produced our best writing to date.”

    Gemma Thomas, Creative Director at Trail

  • "From content strategy to production, Lucy is able to fully understand your needs from the get go. I can't recommend working with Lucy enough, she will fit seamlessly into your business and also provide expertise to challenge and drive your business forward."

    Ele Ward, CMO at Ctrl Alt

  • “Lucy did a brilliant job at running Beam's social media and was extremely hard-working and diligent. She's an excellent copywriter who picks things up quickly. Super impressed!”

    Montanna Gerry, Head of Communications at Beam

  • “Short sentences, no wasted words or bollocks, genuinely useful. Top work.”

    Will Grace, Co-Founder of Trail

  • "Lucy is an amazingly organised, self-driven and hard-working member of the team and the growth she has illustrated in her role has been nothing short of staggering."

    Ian Baksh, Head of Marketing at Cogo

  • "Lucy understands the importance of defining a clear point of view, and she brings that sense of purpose and storytelling to her strategy work. She's a blast to collaborate with."

    JD Shadel, Head of Content at Good On You

WHAT I CAN HELP YOU WITH

Content strategy

For teams that don’t have in-house content expertise or the time to create a strategy, I can work with you to develop a clear roadmap for how content can help you achieve your business goals. And help you bring it to life with high-quality content and systems that help you publish consistently. 

 Content creation

If you already have a solid strategy in place, but don’t have the time to execute it, I can create your blogs, social media content, sales materials, emails, and more. Anything your brand needs, written in your tone of voice and optimised for Google and AI search.

Personal branding

Want to bring people along on the journey of building your business or career, but you’re not sure where to start? I help you get clear on your positioning and messaging, optimise your profiles, and come up with ideas that help you connect with your ideal customers.

Extra pair of hands

For teams with a long to-do list and no time to do it, I can jump in and help. From running campaigns to managing your social media channels to brainstorming content ideas, I can get stuck in with whatever you need, without the need to hire someone full-time.

See what this would look like in practice